Google Pomelli
Without further ado, Google Pomelli is an experimental tool with artificial intelligence designed to help small and medium-sized enterprises (SMEs) to generate the design of marketing campaigns with their brand, quickly and also for free.
Pomelli AI easily automates the creation of content for digital marketing (images, texts, and variations) maintaining visual coherence by adjusting the tone, identity, and brand of the company easily—we can’t ask for more!
Pomelli scans your website and tracks its online presence on the Internet, extracting the key elements to define a brand profile “Business DNA”
It is not only interesting for the creation of designs and texts you can use, but it also allows you to understand how AI understands and perceives your brand on the web, which is already a lot!
The online tool focuses on three main aspects:
- Create the “Business DNA”: Analyzes your website to automatically capture your brand identity (tone of voice, typography, color palette, and visual style).
- Generate campaign ideas: Proposes marketing ideas tailored to your audience and objectives.
- Produce the designs: Generates assets (images and texts) ready to use on social media, ads, and other channels, maintaining consistency with your “Business DNA”.
And how does Google Pomelli work?
The first thing we need to understand is that Google Pomelli is developed by Google Labs (Google’s laboratory), in the testing phase. And the steps to use it would be:
1.- Access: We log in with the Google account to the Google Pomelli application from HERE. (Access via VPN is needed if you are outside the USA, New Zealand, Canada, or Australia)
🟧 Note: If you need a VPN, the Opera browser has one built into the browser—it works well and is free!
2.- Creation of brand profile “Business DNA”: Simply enter the URL of your website. The Pomelli AI scans the site and existing images to create a comprehensive brand profile. This profile includes:
- Identification of the logo (if not identified, it can be uploaded), the fonts (typographies), the color palette, or the representative keywords of the brand.
- Identification of a tagline (slogan) and brand values.
- Collection of images that can be accessed to generate content.
- All these DNA elements can be manually modified.
3.- Generate campaign ideas: Once the brand profile is ready, the tool suggests personalized campaign ideas. Each design can be edited in colors, text, etc.
4.- Adjust and edit the campaign: Pomelli generates marketing assets (images, texts, and multiple variants). You can edit (colors, text, format, etc.) and download these resources directly from the online platform.
5.- Create variants and more creatives automatically: On top of the created campaign, you will have an AI-assisted chat to expand to more design and ideas.
🟧 Reminder: In the same line, we already reviewed Google Whisk or how to use Nano Banana with prompts for architecture—which is crazy!
The interesting thing about this tool is that we ensure design and color consistency; for example, if it adds a call to action (button “start now”), the design of this will be consistent with the existing buttons on the provided website.
Additionally, although it usually generates creatives in vertical format by default, you can ask it to adapt them to other formats, such as square, or for a carousel. And also change any text to our liking, including the typography.
In a business scenario, it can be useful for product launches, in seasonal promotion designs, or simply for quick ad creation. This does not replace a graphic or advertising designer! But, in specific moments where we need speed and design ideas, it seems like a good utility to me.
Frequently Asked Questions about Google Pomelli – FAQ
What is Google Pomelli?
It’s an experimental tool from Google Labs that uses Artificial Intelligence to help small and medium-sized businesses (SMBs) quickly generate marketing content (graphics and text) consistent with their brand identity.
How does Google Pomelli extract brand identity?
Pomelli automatically scans and analyzes your company’s website and digital presence to identify key elements such as your color palette, typography, visual style, and voice tone.
What types of businesses is Google Pomelli designed for?
Pomelli is primarily designed for small and medium-sized businesses (SMBs) that need to create professional and consistent marketing content without large budgets or dedicated creative teams.
In which countries is Pomelli available?
Currently, Pomelli is only available in English in a few countries, including the United States, Canada, Australia, and New Zealand, as it is still in an early beta (experimental) phase.
Does Google Pomelli generate images and text?
Yes, Google Pomelli produces both images and text (copy). The key feature is that the text and visual design are aligned with your business’s brand identity.
Is Google Pomelli free?
Yes, Pomelli is currently offered as a free experiment within Google Labs. However, Google has not yet disclosed final pricing or subscription models that may be implemented if it launches as a full product.
Do I need design skills to use Google Pomelli?
No. The tool is designed to be intuitive, and the AI automatically applies design principles and your brand’s style, making the process very simple.
